2:59

This is so cool. I don’t really need another reason so be excited about the new Neko Case record, and neither do you, but the alt-country chanteuse and ANTI- Records have launched a fantastic bit of marketing to promote it. For every blog that posts a link to the new single “People Got a Lotta Nerve” Case and the label will donate five dollars to the Best Friends Animal Society. So here we go:

Download:http://www.anti.com/media/download/708

Interestingly ANTI- will be counting the blog posts via services like Google Blog Search and Technorati. It’s actually rather refreshing to see a label leverage social media in this way. Not only is it completely on the level, but it’s relying on the good will of people to propogate. A lesson for others.

Neko Case’s new record, Middle Cyclone, arrives on March 3rd. You should buy it.